{
  "project": "greenlight-home-redesign-variants",
  "generated": "2026-08-26",
  "status": "proposal-only, nothing deployed to production",
  "before": {
    "label": "Current live home page (dark theme)",
    "screenshots": {
      "desktop_display": "assets/display/before-desktop.jpg",
      "desktop_full": "assets/full/before-desktop.png",
      "mobile_display": "assets/display/before-mobile.jpg",
      "mobile_full": "assets/full/before-mobile.png"
    }
  },
  "variants": [
    {
      "id": "v1",
      "name": "Warm Editorial",
      "branch": "design/variant-1",
      "direction_summary": "Pure cream retheme. Same section order and copy as the current page, only the color palette changes from dark to cream/warm. A hero text-contrast bug found in review has been fixed.",
      "who_should_pick": "Teams that want the lowest-risk version of the warmth change, with zero layout reshuffling.",
      "review_verdict": "Most faithful of the five (\"same page, new palette\"). Contrast bug found and fixed in review.",
      "ranking_note": "not a front-runner",
      "screenshots": {
        "desktop_display": "assets/display/v1-desktop.jpg",
        "desktop_full": "assets/full/v1-desktop.png",
        "mobile_display": "assets/display/v1-mobile.jpg",
        "mobile_full": "assets/full/v1-mobile.png"
      }
    },
    {
      "id": "v2",
      "name": "Story First",
      "branch": "design/variant-2",
      "direction_summary": "Real-couple date story cards moved from near the bottom of the page to directly after the hero, and rethemed to cream cards.",
      "who_should_pick": "Teams prioritizing storytelling and social proof early, especially for a female-focused audience.",
      "review_verdict": "Strongest storytelling order of the five.",
      "ranking_note": "not a front-runner",
      "screenshots": {
        "desktop_display": "assets/display/v2-desktop.jpg",
        "desktop_full": "assets/full/v2-desktop.png",
        "mobile_display": "assets/display/v2-mobile.jpg",
        "mobile_full": "assets/full/v2-mobile.png"
      }
    },
    {
      "id": "v3",
      "name": "Clarity First",
      "branch": "design/variant-3",
      "direction_summary": "Compact cream hero (headline, slogan, CTA only, well under one viewport), hero photo demoted to a small supporting card, and the 3-step \"how it works\" explainer moved up to directly follow the hero.",
      "who_should_pick": "Teams that want visitors to understand the offer mechanic within the first few seconds.",
      "review_verdict": "Warmest of the five from the first pixel. Front-runner in both independent reviews.",
      "ranking_note": "front-runner",
      "screenshots": {
        "desktop_display": "assets/display/v3-desktop.jpg",
        "desktop_full": "assets/full/v3-desktop.png",
        "mobile_display": "assets/display/v3-mobile.jpg",
        "mobile_full": "assets/full/v3-mobile.png"
      }
    },
    {
      "id": "v4",
      "name": "Magazine Split",
      "branch": "design/variant-4",
      "direction_summary": "Hero rebuilt as a two-column layout: copy column and a framed photo column, replacing the single full-bleed background photo/video.",
      "who_should_pick": "Teams that want the couple's faces to stay large and central next to the headline rather than as a backdrop.",
      "review_verdict": "Keeps the couple's faces at full size next to the headline. The second AI auditor's pick for instant human warmth. Front-runner alongside V3.",
      "ranking_note": "front-runner",
      "screenshots": {
        "desktop_display": "assets/display/v4-desktop.jpg",
        "desktop_full": "assets/full/v4-desktop.png",
        "mobile_display": "assets/display/v4-mobile.jpg",
        "mobile_full": "assets/full/v4-mobile.png"
      }
    },
    {
      "id": "v5",
      "name": "Green Statement",
      "branch": "design/variant-5",
      "direction_summary": "Alternating cream and deep-green bands down the entire page (deliberately about half the page stays dark), instead of an all-cream retheme.",
      "who_should_pick": "Teams that want the boldest, most brand-forward option, choosing personality over maximum warmth.",
      "review_verdict": "The deliberately bold brand-statement option. Because it stays about half dark by design, it only partly answers the \"make it warmer\" goal.",
      "ranking_note": "not a front-runner, boldest option",
      "screenshots": {
        "desktop_display": "assets/display/v5-desktop.jpg",
        "desktop_full": "assets/full/v5-desktop.png",
        "mobile_display": "assets/display/v5-mobile.jpg",
        "mobile_full": "assets/full/v5-mobile.png"
      }
    }
  ],
  "recommendation": {
    "front_runners": ["v3", "v4"],
    "summary": "Two independent reviews (a design reviewer and a second AI auditor) both ranked V3 and V4 as clean front-runners. V3 is warmest and communicates the offer mechanic fastest, at the cost of shrinking the hero photo. V4 keeps the couple's photo large next to the headline, at the cost of a bigger structural hero change (two-column layout). V1 is the zero-risk fallback. V2 is worth a second look if storytelling to a female-focused audience is the priority. V5 is worth a look only if a bold brand statement matters more than maximum warmth."
  },
  "open_note": "The traffic-light graphic and the \"Built on respect\" panel stay dark as small accents in every variant. Reviewers judged this acceptable, but the team may want a follow-up pass lightening those two pieces as well.",
  "logo_note": "All five variants use the new hearts logo (two dark hearts plus one green heart in the round housing) in the header.",
  "kit_url": "https://greenlight-redesign-kit.pages.dev",
  "deployment_status": "not deployed to production; this comparison page is proposal-only"
}